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ppt non trade cement marketing
#1

hi my name is Nikhil. Request you to kindly share the ppt on non-trade cement marketing.

Thanks & Regards
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#2

India is the second largest cement producer in the world. Not surprisingly, India's cement industry is a vital part of its economy, providing employment to more than one million people, directly or indirectly. Since it was deregulated in 1982, the Indian cement industry has attracted huge investments from both Indian and foreign investors.

India has great potential for development in the infrastructure and construction sector and the cement sector is expected to benefit greatly from it. Some of the recent major government initiatives, such as the development of 98 smart cities, are expected to provide a significant boost to the sector.

Expecting such developments in the country and with the help of appropriate foreign policies of the government, several foreign actors such as Lafarge-Holcim, Heidelberg Cement and Vicat have invested in the country in the recent past. A significant factor that helps the growth of this sector is the immediate availability of raw materials for the manufacture of cement, such as limestone and coal.

Unauthorized stores are selling non-commercial cement at a commercial sales rate with a discount of Rs 10 to 15. This is giving a hard time to authorized stores. And distributors are losing out in the market.

The credit policy too, must be adjusted. While distributors like us are receiving credit facility up to five days with a security amount, subcontractors receive 10-15 days of credit without having to deposit any collateral. Sub-distributors are free from any concerns of losing cash discounts.
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